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Happy Monday 13 - the 12 Days of BMB-mas

An uplifting BMB Christmas carol courtesy of Mr Ben Broad

 

Posted by Andrew Wright 
 

Happy Monday 12 - Comedy: the most uplifting thing of all

This week's talk by Caroline was all about comedy, how it's basically the most uplifting thing in the world, how it's thriving these days (possibly because of the austere times that we live in) and how brands should use it more. A bit like the agency dumbdumb has in the link below

For those who weren't there, the blah blah blah potato stuff is a reference to Caz's incomprehensible accent.

 

 

Posted by Andrew Wright 
 

Happy Mondays 11 - CALM and cause marketing

This week, Alan did a talk about cause marketing, specifically using CALM as an example

The key point is that a good cause is worth millions of pounds worth of campaign budget because people get involved because they care, not because they're being paid. 

This is particularly powerful for stretching the idea into editorial channels and giving momentum to the whole campaign

As these slides and film show....

<div style="width:425px" id="__ss_10483540"><strong style="display:block;margin:12px 0 4px">Happy monday</strong> </object><div style="padding:5px 0 12px">View more presentations from andrew.wright.</div></div>

Posted by Andrew Wright 
 

Happy Mondays 10 - the Onion

Onion
View more presentations from andrew.wright.

c/o Harry Dromey 

The Onion is one of the best known and well respected satirical news outlets in the world.  Increasingly the US-based news outlet, borrows from the way real news outlets such as Fox News develop stories.

Their story of a 500ft bin Ladin coming out of the Indian Ocean is a prime example of how they do this.  Initially there was the newsflash that something was up but at this stage it was difficult to confirm exactly what.  This whet the appetites of followers of The Onion. 

There were then constant updates as the story unfolded.  Contributions from eyewitnesses were encouraged via Twitter and Facebook as The Onion tried to get a better idea of what was going on.

Finally the full story broke was posted on The Onion's website (http://tinyurl.com/3jz26hl).  In the spirit of closely mimicking real news outlets there was even an quick poll at the end to gauge public opinion.

What got people enjoying this story so much, following its development and contributing was that it gained a sense of credibility by mimicking real news outlets.  The most engaging satire always tends to be the stuff that is believable.

Brands can learn from what The Onion did here.  Satire like advertising relies on creative licence but brands should mimic or at least borrow from the way things happen in the "real world" to help people relate to and engage with the contrivance they have created.  Contrived contrivances don't have the same appeal.

Posted by Andrew Wright 
 

Happy Mondays 9 - Nostalgia

By Nat and Lol
All about the power of nostalgia and the way it's used in communications.

Posted by Andrew Wright 
 

Happy Mondays 8 - Nudity, camera trickery and a load of dickheads

This week we were paid a visit by Reuben Dangoor

Best known for his vegan crunk night:

But he's also dabbled in some naughty nude projections for Ministry of Sound:

And all sorts of experimental camera trickery involving "what happens in front of the camera" (rather than CGI and post):

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Posted by Andrew Wright 
 

Happy Mondays part 7 - Carrots and integration

It's increasingly difficult to change people's minds with advertising alone. Unless everything the brand does adds up to a new idea, even a great ad often gets passed over.

Above is an interesting integrated case study about Carrots with great creative breakthroughs at all stages in the process, starting with the product itself - making a consumer product out of carrots that would previously have been discards

Then the marketing idea - treat it like junk food rather than healthy food. This is then executed in advertising, packaging, distribution, sponsorship and NPD.


Posted by Andrew Wright 
 

Happy Monday part 6 - Music in advertising

Courtesy of Oli 

All about the opportunities for more media exposure and campaign integration that can be achieved by collaborating with music publishers earlier on in the process

Posted by Andrew Wright 
 

Happy Mondays Part 5 - What other people are talking about

This week we talked about ideas that cut through by being relevant rather than trying to be interruptive

We also talked about how much you can get done and how much you learn when you just pick up and idea like this and run with it, do your own social media and PR and make every effort to get an idea out there in the world and talked about.

This is a great example from converse 

And here is the presentation that Kate took us through:

</object><div style="padding:5px 0 12px">View more presentations from andrew.wright.</div></div>

What's particularly interesting with many of these examples is that they are achieved with essentially no media spend and earn people's attention and support rather than paying for it. 

What's also interesting is that rather than start with a product USP, they start with identifying things that the target audience are interested in and then find ways to get information across later once people are engaged. 

 

Posted by Andrew Wright 
 

Happy Mondays part 4 - Creative distribution

We had a chat this week about creative ways of taking the thing that a client does or makes and putting the actual service or content out there in the world, rather than just putting messages about them out there

The examples were:

1. Tesco in Korea (a bit too intrusive?)

c/o Jon Chads

2. Bjork's new album launch (bit too complex perhaps)

c/o Toby

3. Jay Z/Microsoft 'Decode' launch (which we talked about but didn't show)

 

Posted by Andrew Wright